Executive Creative Director: Becky McOwen-Banks
Associate Creative Directors: Dan Fryer and Gate Lambert
Producer: Tegan McCoy
Editor: Paul Chamberlain
GFX: Alex Serrano and Frankie Leeks
Agency: VaynerMedia London
This project was created for UNICEF in the run-up to World Immunisation Week, in an effort to demonstrate the power of vaccines. The project took a different direction with the COVID-19 pandemic in terms of both message and production. For the message, the idea of social distance and how difficult it is for families and especially children became the central idea behind the film. In terms of production, we had to use found and stock footage as we were unable to film anything. This gave an interesting challenge for the editing of the film to try and convey the emotional message we were aiming for.
The film received 30 million views in 24 hours of the release and was then released as a TV advert in Europe.
Here are some articles detailing the results of the campaign: