Executive Creative Director: Becky McOwen-Banks
Associate Creative Directors: Anna Brailey
Senior Creatives: Sarah Lindsay and Alison Elwell
Producer: John Rogers
Editor: Paul Chamberlain
Agency: VaynerMedia London
This project was created for UNICEF in the run-up to World Immunisation Week, in an effort to demonstrate the power of vaccines. The direction of this piece was around the movement towards a fully vaccinated society. In terms of production, we had to use found and stock footage as we were unable to film anything. This gave an interesting challenge for the editing of the film to try and convey the emotional and engaging message we were aiming for.