Shell - The Great Travel Hack

Client: Shell

Creative Directors: Daniel Fox-Evans

Associate Creative Directors: Dan Fryer & Gate Lambert

Producer: Andrea Ogunbadejo

Post-Producer: John Rogers

Editor: Paul Chamberlain, David Mowbury and Jonathan Casey

GFX: Alex Serrano, Frankie Leeks and David Adams

Agency: VaynerMedia London / JWT

Award (nominated): Creativepool Annual 2020 - Social

The Great Travel Hack for Shell was the biggest campaign I have been apart of during my career. Across 2 series, one in America and one in Europe, we filmed 4 teams as they travelled over 5500 miles in the cleanest way possible. For both series, we made around 350 unique edits which were then disturbed across 8 different social media and traditional media platforms. My role in this was mainly focused on the social edits that pushed through to the main episodes, although I did work on some cutdowns of the episodes to target specific audience members.

​Here are some articles about the campaign:

Article 1 - The Drum

Article 2 -Ad Age

Article 3 - Global Web Index

Article 4 - JOE

Article 5 - Digital Spy