Shell - The Great Travel Hack
Commercial Work
Client: Shell
Creative Directors: Daniel Fox-Evans
Associate Creative Directors: Dan Fryer & Gate Lambert
Producer: Andrea Ogunbadejo
Post-Producer: John Rogers
Editor: Paul Chamberlain, David Mowbury and Jonathan Casey
GFX: Alex Serrano, Frankie Leeks and David Adams
Agency: VaynerMedia London / JWT
Award (nominated): Creativepool Annual 2020 - Social
The Great Travel Hack for Shell was the biggest campaign I have been apart of during my career. Across 2 series, one in America and one in Europe, we filmed 4 teams as they travelled over 5500 miles in the cleanest way possible. For both series, we made around 350 unique edits which were then disturbed across 8 different social media and traditional media platforms. My role in this was mainly focused on the social edits that pushed through to the main episodes, although I did work on some cutdowns of the episodes to target specific audience members.
Here are some articles about the campaign: