NatWest - Tomorrow Begins Today

Client: NatWest

Executive Creative Director: Becky McOwen-Banks

Creative Directors: Chris Rush

Creatives: Esin Huseyin and Davide Mauroni

Post-Producer: Meri Feir

Editor: Paul Chamberlain

GFX: Carlos Roncoletta

Agency: VaynerMedia London

This campaign was part of a brand overall by NatWest including a brand line change to 'Tomorrow Begins Today'. VaynerMedia London were given the task of creating a multi-asset campaign aimed at aspiring business owners to get started on NatWest's "Business Builder" programme. The films created consisted of a 60 second hero film and then different social assets as cut-downs of those hero films. Each business had it own unique story to pull out and I enjoyed working on these films to give the campaign a great impact. 

From the films NatWest achieved 41m+ impressions and averaging 500+ new registrations a week for the "Business Builder" programme. This was made during my time as Senior Editor at VaynerMedia London.