NatWest - Back Her Business

Commercial Work

Client: NatWest

Creative Director: Daniel Fox-Evans

Associate Creative Directors: Chris Rush

Art Director: Fatima Nota

Writer: Folarin Akinmade

Producer: Meri Feri

Editor: Paul Chamberlain / James Mackie

Grade: Paul Chamberlain

GFX: Carlos Roncoletta

Sound Mix/Design: Paul Chamberlain

Graphic Designer: India Pearce

Agency: VaynerMedia London

Award: LinkedIn Marketing Awards 2019 - Best B2B Brand Campaign
Award (nominated): Creativepool Annual 2020 - Advertising Digital
Award (nominated)
: Campaign Purpose Awards 2020
Award (nominated): The Drum Marketing Awards 2020

​If you want to support female entrepreneurs, what is the best way? Well, support them by giving them your own advertising space. That's what NatWest did with this campaign. They gave away £165,000 of production and advertising space to promote female businesses on their channels. With Fatima Nota and Folarin Akinmade at the helm, VaynerMedia jumped into creating three films for these businesses. I was lucky to edit, grade and sound mix one of the films, MasterPeace. It was a great experience working alongside the creatives in finding the right tone and direction, as well the perfect shot for the graphics that brought the whole story together. We went on to win the LinkedIn Marketing Award 2019 for Best B2B Brand Campaign.

​Here are some articles detailing the results of the campaign:

Article 1 - Campaign
Article 2 - Creativepool