Hydrow - TVC Campaign

Client: Hydrow

Executive Creative Director: Becky McOwen-Banks

Creative Directors: Anna Brailey

Creatives: Lily Gale and Martin Borja

Post-Producer: Hannah Colling and John Rogers

Editor: Paul Chamberlain

Agency: VaynerMedia London

Hydrow is the latest in at-home workout technology. Following on with the success of integrated exercise machines, Hydrow have created a rowing machine with the addition of a 22 inch screen. With access to a library of 'on-the-water' workouts to follow, users can get an excellent and challenging workout. My role in this was to cut all three TVC's for the campaign with a very short turnaround time - 2 weeks. Balancing out the mixture of captions and voiceover requirements for each TVC, gave me an interesting test along with the time constraints. 

This was made during my time as Senior Editor at VaynerMedia London.