Executive Creative Director: Becky McOwen-Banks
Creative Directors: Anna Brailey
Creatives: Lily Gale and Martin Borja
Post-Producer: Hannah Colling and John Rogers
Editor: Paul Chamberlain
Agency: VaynerMedia London
Hydrow is the latest in at-home workout technology. Following on with the success of integrated exercise machines, Hydrow have created a rowing machine with the addition of a 22 inch screen. With access to a library of 'on-the-water' workouts to follow, users can get an excellent and challenging workout. My role in this was to cut all three TVC's for the campaign with a very short turnaround time - 2 weeks. Balancing out the mixture of captions and voiceover requirements for each TVC, gave me an interesting test along with the time constraints.
This was made during my time as Senior Editor at VaynerMedia London.