Durex - Fit Matters TVC

Commercial Work

Client: Durex

Executive Creative Director: Becky McOwen-Banks

Creative Directors: Lucy Clark

Creatives: Judith Gruntjes & Becky Cartey

Post-Producer: Hannah Colling and John Rogers

Editor: Paul Chamberlain

GFX: Carlos Roncoletta

Agency: VaynerMedia London

In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast hosts, to comedians, couples making relationship content, health expert Dr. Emeka Okorocha and professional England rugby player and CALM ambassador, Joe Marler. In their own personal styles, each partner is letting people know that different condom fits exist and that the right fit can make sex with a condom a lot more pleasurable. Influencer content has launched as a TVC as well as Instagram, TikTok and YouTube.

This was made during my time as Senior Editor at VaynerMedia London.

Article 1 - The Drum 

Article 2 - LBB 

Article 3 - Marketing Beat 

Article 4 - Campaign