Executive Creative Director: Becky McOwen-Banks
Creative Directors: Lucy Clark
Creatives: Judith Gruntjes & Becky Cartey
Post-Producer: Hannah Colling and John Rogers
Editor: Paul Chamberlain
GFX: Carlos Roncoletta
Agency: VaynerMedia London
In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast hosts, to comedians, couples making relationship content, health expert Dr. Emeka Okorocha and professional England rugby player and CALM ambassador, Joe Marler. In their own personal styles, each partner is letting people know that different condom fits exist and that the right fit can make sex with a condom a lot more pleasurable. Influencer content has launched as a TVC as well as Instagram, TikTok and YouTube.
This was made during my time as Senior Editor at VaynerMedia London.